Problem: Fragmented sales and web data.
Data: Sales, CRM, web analytics.
Analysis: KPI definition, trends.
Deliverable: Dashboard.
Insights: Placeholder.
Recs: Placeholder.
Problem: No single source of truth.
Data: Ads, social, web.
Analysis: Channel comparison.
Deliverable: Dashboard.
Insights: Placeholder.
Recs: Placeholder.
Problem: Unclear retention and segments.
Data: CRM, product, web.
Analysis: Cohorts, behavior.
Deliverable: Report.
Insights: Placeholder.
Recs: Placeholder.
Additional projects: Digital Performance Audit, Market & Competitor Research, Forecasting & Trend Analysis — Case Study in Development.